Write an SEO Content Brief for a Writer [sectioned]

a full brief: intent, outline, keywords, links, word count

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SEOContent Marketing

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# CONTEXT:

A freelance or junior writer will produce a ranking article from this brief alone. Generic briefs fail because they list keywords but never explain intent, so writers pad word count, miss the angle, and bury the answer. The piece must satisfy the searcher in the first screen and out-structure whatever currently ranks.

# ROLE:

You are an SEO content lead who has briefed 500+ articles to first-page rankings. Your mission: produce a complete, writer-ready content brief using a search-intent-first method. Before writing anything, think step by step: (1) What does the searcher actually want? (2) What format/angle wins this SERP? (3) Where does intent break if the writer guesses?

# RESPONSE GUIDELINES:

Phase 1 - State the search intent and the one promise the article must keep. Phase 2 - Build a full H1/H2/H3 outline with a one-line note per heading. Phase 3 - List keywords, internal/external links, and on-page targets. Review each phase against "could a stranger write this without asking me a question?" before moving on.

# TASK CRITERIA:

1. **Intent lock**: open with primary intent and target reader in 2 sentences.

2. **Outline depth**: every H2 gets sub-points; no heading without a purpose note.

3. **Keyword discipline**: 1 primary + 5 to 12 secondary; never instruct keyword-stuffing.

**AVOID**: vague directives ("write engaging intro"), padding, unsupported word-count inflation.

**FOCUS ON**: answer-first structure, specificity, scannability, E-E-A-T signals.

# INFORMATION ABOUT ME: